Styles Meet Innovation and Design

BIG HORN eyewear embodies a bold fusion of style, innovation, and design. Known for its unique and creative vision, the brand delivers award-winning pieces that stand out for their originality and craftsmanship. Beyond aesthetics, BIG HORN is committed to quality and sustainability, incorporating bio-degradable acetate, bio-based components, and Carl Zeiss bio-based lenses to create eyewear that is both forward-thinking and environmentally responsible.

BIG HORN logo character

. Creative

. Unique

. Outstanding

. Strong

BIG HORN eyewear

BIG HORN eyewear is a Hong Kong-based creative eyewear brand founded in 2011 by designer Kevin Ching, known for unisex, fashion-forward frames that mix artistry, comfort, and multicultural influence. Its brand identity centers on “Bend the Rules,” and it positions eyewear as both a practical product and a style statement.

Brand identity

BIG HORN presents itself as Hong Kong’s first creative design eyewear brand, with a strong focus on originality, individuality, and distinctive styling. The brand symbol is a rhino cub with a giant horn, which supports the “Bend the Rules” spirit and the idea of standing out confidently. Its core values are described as creativity, uniqueness, strength, and being outstanding.

Design direction

The brand’s design language blends fashion art, practicality, and traditional craftsmanship, while also drawing from travel, street style, and cross-cultural inspiration. It is especially known for genderless eyewear and for using geometric forms, futuristic elements, and bold but wearable shapes. BIG HORN also emphasizes comfort and everyday wearability, so the frames are meant to work on many occasions, not just fashion shoots.

Collections

BIG HORN has multiple collections that serve different style needs and price points. These include Fashion Creative Collection, Extravaganza Collection, Premium Collection, and BIG HORN Plus Collection. The brand describes Fashion Creative as limited and highly artistic, while BIG HORN Plus is positioned as more youthful, fresh, neutral, and futuristic.

Product positioning

In simple terms, BIG HORN eyewear is best described as a fashion-led, unisex eyewear brand with an artistic identity and premium creative positioning. It appeals to customers who want something more distinctive than standard eyewear, especially those drawn to design, editorial styling, and brand storytelling. The brand sits at the intersection of eyewear, fashion, and collectible design rather than being a purely functional optical label.

Market presence - International Awards

BIG HORN has been featured in fashion and design media and is described as being recognized by stylists, celebrities, fashionistas, and bloggers. It has also received international design awards, including recognition from Italy’s A’ Design Award and the U.S.-based International Design Award. The brand appears to have a presence beyond Hong Kong, with mentions of customers in Asia, Europe, and the Americas.

Materials and product features

The official brand site highlights sustainability-oriented materials such as bio-degradable acetate, bio-based nose pads, and Carl Zeiss bio-based sun lenses. That suggests the brand is not only style-driven but also paying attention to material quality and environmental considerations. Some product listings also show collaborations and themed releases, which indicate the brand uses special projects to broaden its design appeal.

Yafuji+S sunglasses (BE269)

Yafuji+S sunglasses (BE269)

Yafuji+S sunglasses (BE269)

$260.00 USD
$260.00 USD

Lenses by Carl Zeiss lenses Collection

Sunglasses with Lenses by Carl Zeiss lenses BIG HORN’s collaboration with Carl... 

Lenses by Carl Zeiss lenses Collection

Co-branding

NOT just use Carl Zeiss sun Lenses, we do co-branding with them (Lenses by Carl Zeiss)

Media highlights

BIG HORN eyewear has gained international recognition across leading media platforms worldwide, frequently featured for its distinctive design and innovative spirit. The brand is a preferred choice among celebrities, artists, models, singers, editors, and stylists, who select BIG HORN pieces for high-profile photoshoots, red carpet events, films, dramas, concerts, and music videos. Each appearance reinforces the brand’s reputation as a statement of style, creativity, and modern luxury.